A Referral Strategy in Practice
Let me share with you a simple strategy, which was put in place by a service garage. You should strongly consider a variant of this strategy for your own business. The garage owner created a simple card, which outlined in 5 short bullets, why they were a great place to get your car service done. They gave this form to all people who had just had their car serviced. There were two blank spaces on the form. The first one entitled the person whose name was filled in to a 10% discount on their next car service. The second space was for the person who had just had a service. If the card was used, that person then got a 10% discount as well. In other words there was an incentive to pass on the referral. In addition, there was also a strong subliminal message to the person being referred. They were being told that not only had the referrer had their car serviced and that they were happy with it, they also were prepared to go back again to get their 10% discount. Read below useful resources